Jerald is the driving force behind the national brand Straightforward, renowned for its mission to simplify fashion with boundless basics for young, stylish go-getters. Since its inception at Ateneo, Jerald has guided Straightforward from a fledgling startup to a brand on the brink of global expansion.
Additionally, Jerald spearheads BloomLED Display Solutions, a venture that revolutionizes retail and public spaces with innovative, cost-effective LED Video Walls, creating unforgettable experiences. Jerald is poised to share how innovation, quality, and a keen understanding of consumer needs propel brand growth and success in today's competitive market.
